As Christians, we must have a different view of everything around us, including the true purpose of marketing.
Marketing is a profession, a method, a set of planning and actions that aim to help achieve a specific goal.
For types of occupations, authors Sebastian and Greg (2014, p. 22) observe:
“No matter what we do, our work has an inherent purpose and meaning because we do it essentially for the king. The world will tell us otherwise. The world will tell us that life makes sense of success at work or that work is just an evil necessary for the path of leisure. ? [1]
The key phrase in the quote above is “The person we work for is more important than what we do. “One of the main goals of marketing is to serve others, which is to find those facing difficulties that can be solved by their product. and introduce him.
Pay attention to what Sebastian and Greg tell us (2014, p. 65) about the role of the Christian at work:
“When we become Christians, our main and essential task, which directs our lives, becomes as clear as glass: we must love God and love others. This task prevails over all others. No matter what we do in life, we work for something different from what the disbelievers around us work for. Yes, money is important. Yes, advancing our career can be a good thing. Yes, we want to help our boss and do a good job. But in the end, we are in our work to learn to better love God and others. Is this our new obligation? [2]
Therefore, if you use marketing as a way to bring a quality product to the people who need it, helping them to improve their quality of life, their professional performance or any other type of personal and social growth, you will glorify God. , at the service of the cultural mandate.
Therefore, marketing, in itself, is not a sin. But be careful, because the way you use marketing can be.
If used correctly, marketing will be a great blessing that will help you in your mission to have a positive impact on life and glorify God, but if used incorrectly, it can deceive, lie, and harm.
This is also true for Christians in non-Christian enterprises. You can work in marketing for a secular business while glorifying God. As a Christian, you can apply the same principles in your work, accepting suggestions and criticisms from customers so that you can suggest improvements in product or service quality, indicating fair prices after conducting public and market research, and finding the right people who need it. Product or service to help them solve a problem or difficulty
As Kevin DeYoung (2013, p. 72) states in his book?
“Being an administrator of my time isn’t just about selfishly pursuing the things I like to do. The point is to serve others effectively in the way I am most able to serve and in the most exclusive way I have been called to serve. [3]
It is up to you to make good use of marketing and use your knowledge wisely to serve others and glorify God.
[1] Sebastian Traeger and Greg Gilbert. The Gospel in Action. (1. Ed. So José dos Campos: Editor Fiel, 2014. p. 22. )
[2] Sebastian Traeger and Greg Gilbert. The Gospel in Action. (1. Ed. So José dos Campos: Editor Fiel, 2014. p. 65. )
“In this book, Guilherme Reiss and Alberto Felipe show us that Christian marketing and ethics can (and should) go hand in hand, as companions who complement and help each other.
Tiago Santos? Executive Director of the Faithful Ministry Director and professor of seminary Martín Bucer